podcast services
podcast strategy.
Everything starts here. Confirming the goals, expectations and target audiences for each client and what podcast activities make the most sense. It’s also a deep dive into expertise and narratives, to find the angles that will attract audiences. Time on podcasts is then spent where it counts and delivers value.
podcast preparation & training.
Training covers how podcast guests or hosts come across, keeping key messages on track and handling difficult or high stakes questions. We support experienced spokespeople with shifting to podcasts, as well as those who have never appeared or hosted a podcast before. Sessions run one to one or in small groups, with short check ins available before a recording.
podcast guest interviews.
Raising a profile on podcasts without the time and commitment of creating one. Guest interviews are a flexible way for busy experts to reach new audiences around their existing work. Podcasts are hand selected to match each client’s niche, personality and values, including shows on the rise and outside their usual network. The consulting, research, due diligence and pitching are all taken care of, so clients can just approve.
podcast production.
For firms and experts who want to lead the conversation, a branded podcast builds authority and trust with the audiences that matter most to them. Over time it becomes a library of expertise that clients and prospects can come back to whenever it suits them, and it keeps the firm consistently visible in its field. Professional production means the show reflects the standard of the firm behind it, without needing the skills or resources in house.
podcast internal review.
Professional podcast producers can conduct an internal review and audit of how an existing podcast is performing, how it compares with competitors and where the biggest opportunities lie. With that understanding, clients can decide whether to relaunch, refresh or start a new season with confidence, and get far more value from the podcast they already have.
episode promotion.
A podcast appearance shouldn’t end when the episode goes out. Social clips turn each interview into short, branded content that clients can share across their own channels, so the conversation keeps reaching new audiences for months, or even years afterwards. Instead of creating new content from scratch, clients get the most out of the time they’ve already put in, and each appearance keeps building their profile long after the recording.
ANY QUESTIONS?
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HeyPodGuest! has worked with a range of personalities and experts. A few examples of professionals include legal, music, broadcast presenters, human rights, wildlife, historians, philanthropists and non-fiction book authors.
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It starts with the strategy and the results clients are looking for. From there, the best services are decided and clients are put in touch with the appropriate team lead.
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We can definitely put your request forward to any podcast, but the really big ones receive hundreds of pitches daily and have strict criteria. While there’s no guarantee, if they get back to us, fantastic! We also work with a variety of other great podcasts where your story might be a perfect fit.
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If you’ve never spoken on a podcast before, no worries! Training is provided to help clients get prepared and comfortable with podcasts. Contact rebecca@heypodguest.com for more information.